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This site states the following, "The Shift Norwich Norwich culture, arts events, cultural tourism, place-making, audience development, design, arts marketing, engagement, projects, digital, advice." We noticed that the web site also said "what are you looking for? How to have your cake and eat it." It also stated " Norwich, UNESCO City of Literature. What about What Next? Finding the other city. Links to some of the cultural organisations of Norwich below which the Shift is associated with. And if you are an artist wanting advice or someone who wants to commission." The header had information about culture in Norwich as the highest ranking keyword. It was followed by cultural tourism, design, and arts marketing which isn't as ranked as highly as information about culture in Norwich.